Privacy policy
Introduction
With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as .B our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender-specific.
As of September 1, 2021
Outline
- Introduction
- Person in charge
- Overview of processing
- Relevant legal bases
- Security measures
- Use of cookies
- Commercial and business services
- Payment
- Provision of the online offer and web hosting
- Contact
- Web analysis, monitoring and optimization
- Presence in social networks (social media)
- Planning, organization and auxiliary tools
- Changes and updates to the Privacy Policy
- Definitions
Person in charge
Wolfgang Saaman, Saaman GmbH
Merowinger Straße 5, Ebringen, Baden-Württemberg 79285, DE
E-mail address: om@saaman.de
Phone: 07664 61399-44
Imprint: https://saaman.de/impressum
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
- Inventory data (e.B. names, addresses).
- Content data (e.B. text input, photographs, videos).
- Contact details (e.B. e-mail, telephone numbers).
- Meta/communication data (e.B. device information, IP addresses).
- Usage data (e.B websites visited, interest in content, access times).
- Contract data (e.B subject matter of the contract, term, customer category).
- Payment data (e.B. bank details, invoices, payment history).
Categories of data subjects
- Business and contractual partners.
- Interested parties.
- Communication.
- Customers.
- Users (e.B. website visitors, users of online services).
Purposes of processing
- Visit action evaluation.
- Office and organizational procedures.
- Interest-based and behavioral marketing.
- Contact requests and communication.
- Profiling (creating user profiles).
- Remarketing.
- Reach measurement (e.B. access statistics, recognition of returning visitors).
- Security measures.
- Tracking (e.B. interest/behavioural profiling, use of cookies).
- Contractual services and service.
- Managing and responding to requests.
Relevant legal bases
In the following, we inform you of the legal bases of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements may apply in your or our country of residence and domicile. If, in addition, more specific legal bases are decisive in individual cases, we will inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
- Performance of the contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit.b. GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.
- Legal obligation (Art. 6 para. 1 sentence 1 lit.c. GDPR) - The processing is necessary to fulfill a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR) - The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.
Security measures
In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Use of cookies
Cookies are text files that contain data from websites or domains visited and are stored by a browser on the user's computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include.B, for example, the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.B. when user information is stored on the basis of pseudonymous online identifiers, also referred to as "user IDs")
The following cookie types and functions are distinguished:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
- Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
- First-party cookies: First-party cookies are set by ourselves.
- Third-party cookies (also: third-party cookies):Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
- Necessary (also: essential or strictly necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.B. to store logins or other user input or for security reasons).
- Statistics, marketing and personalization cookies: Furthermore,cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.B viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles serve to show users, e.B. content that corresponds to their potential interests. This procedure is also referred to as "tracking", i.e. tracking the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or as part of obtaining consent.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.B. in the business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfil our contractual obligations.
Storage period: If we do not provide you with explicit information on the storage period of permanent cookies (e.B. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can first declare your objection by means of the settings of your browser, e.B., by deactivating the use of cookies (whereby this may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.
Processing of cookie data onthe basis of consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent that can be revoked at any time. Until consent has been given, cookies are used that are absolutely necessary for the operation of our online offer.
- Types of data processed: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Users (e.B. website visitors, users of online services).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Commercial and business services
We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as associated measures and in the context of communication with the contractual partners (or pre-contractual), e.B., in order to answer inquiries.
We process this data to fulfil our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information and the corporate organisation. Within the scope of applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the persons concerned (e.B. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners are informed about further forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration.
We inform the contractual partners before or as part of the data collection, e.B. in online forms, by special marking (e.B colors) or symbols (e.B. asterisks or similar), or in person, which data is required for the aforementioned purposes.
We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data is stored in a customer account, e.B., as long as it must be stored for legal reasons of archiving (e.B. for tax purposes usually 10 years). Data that has been disclosed to us as part of an order by the contractual partner will be deleted in accordance with the specifications of the order, in principle after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.
Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation.
Education and training services:We process the data of the participants of our education and training offers (uniformly referred to as "trainees") in order to be able to provide them with our training services. The data processed in this way, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance evaluation and the evaluation of our achievements as well as those of the teachers.
As part of our activities, we may also process special categories of data, in particular information on the health of the trainees and data showing ethnic origin, political opinions, religious or ideological beliefs. For this purpose, we obtain, if necessary, the express consent of the trainees and otherwise process the special categories of data only if it is necessary for the provision of the training services, for the purposes of health care, social protection or the protection of vital interests of the trainees.
If it is necessary for our fulfillment of the contract, for the protection of vital interests or by law, or if there is a consent of the trainees and trainees, we disclose or transmit the data of the trainees to third parties or agents, such as e.B authorities or in the field of IT, office or comparable services, in compliance with the professional requirements.
- Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Interested parties, business and contractual partners, customers.
- Purposes of processing: Contractual services and services, contact requests and communication, office and organizational procedures, management and response to requests, security measures.
- Legal bases: Performance of the contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Payment
In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").
The data processed by the payment service providers includes inventory data, such as .B name and address, bank data, such as .B account numbers or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.
The terms and conditions and the data protection information of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subjects.
- Types of data processed: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contract data (e.B. subject matter of the contract, term, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Customers, interested parties.
- Purposes of processing: Contractual services and service.
- Legal bases: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Services and service providers used:
- PayPal: payment services and solutions (e.B. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Provision of the online offer and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be retrieved. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.
The data processed in the context of the provision of the hosting offer may include all information concerning the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.
Collection of access data and log files:We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files may include the address and name of the accessed websites and files, date and time of retrieval, data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files can be used on the one hand for security purposes, e.B. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.
- Types of data processed: Content data (e.B. text inputs, photographs, videos), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Users (e.B. website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Contact
When contacting us (e.B. via contact form, e-mail, telephone or via social media), the details of the requesting persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.
The answer to contact requests in the context of contractual or pre-contractual relationships takes place to fulfil our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.
- Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. text inputs, photographs, videos).
- Data subjects: Communication.
- Purposes of processing: Contact requests and communication.
- Legal bases: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Web analysis, monitoring and optimization
The web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as .B age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example.B, recognize at what time our online offer or its functions or content are most frequently used or invite reuse. We can also understand which areas need to be optimised.
In addition to web analysis, we can also use test procedures to test and optimize, for example.B, different versions of our online offer or its components.
For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures with the same purpose can be used. This information may include, for example.B, content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed depending on the provider.
The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e.B e-mail addresses or names) are stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.B websites visited, interest in content, access times).
- Data subjects: Users (e.B. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.B. access statistics, recognition of returning visitors), tracking (e.B. interest/behavioral profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), interest-based and behavioral marketing.
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Services and service providers used:
- Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offer and improving the alignment of our marketing measures with the potential interests of users; Service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://optimize.google.com; Privacy policy: https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated.
Presence in social networks (social media)
We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.
We would like to point out that user data may be processed outside the european Union. This can result in risks for the users, because e.B. the enforcement of the rights of the users could be made more difficult.
Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to, for example.B, place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.
Facebook: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content that users view or interact with, or the actions they take (see "Things done and provided by you and others" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Privacy Policy Statement: https://www.facebook.com/policy). As explained in Facebook's Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to Page operators so that they can gain insight into how people interact with their Pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum),which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example.B, address information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).
- Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. text inputs, photographs, videos), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Users (e.B. website visitors, users of online services).
- Purposes of processing: Contact requests and communication, tracking (e.B. interest/behavior profiling, use of cookies), remarketing, reach measurement (e.B. access statistics, recognition of returning visitors).
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Services and service providers used:
- Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-out: Settings for advertisements: https://www.facebook.com/settings?tab=ads.
- LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Possibility of objection (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Xing: Social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.
Planning, organization and auxiliary tools
We use services, platforms and software of other providers (hereinafter referred to as "third-party providers") for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on processes, contracts, other processes and their contents.
If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third-party providers.
Notes on legal bases: If we ask the users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be an integral part of our (pre)contractual services, provided that the use of the third-party providers has been agreed in this context. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of data processed: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. text inputs, photographs, videos), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
- Data subjects: Communication partners, users (e.B. website visitors, users of online services).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), performance of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit.b. GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
Changes and updates to the Privacy Policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.B. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.
Definitions
This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve the purpose of understanding. The terms are sorted alphabetically.
- Visit action evaluation: "Conversion Tracking" refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can track whether the ads we place on other websites were successful).
- IP masking: "IP masking" is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing
- Interest-based and behavioral marketing: Interest- and/or behavioral marketing is when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information on their previous behaviour (e.B visiting certain websites and staying on them, purchasing behaviour or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.B. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Profiling: "Profiling" refers to any type of automated processing of personal data consisting in the use of this personal data to address certain personal aspects relating to a natural person (depending on the type of profiling, this includes information relating to age, gender, location data and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people). analyze, evaluate or to predict them (e.B. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
- Range measurement: The reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of reach analysis, website owners can, for .B, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example.B to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.
- Remarketing: "Remarketing" or "retargeting" is when, for example,.B for advertising purposes, it is noted which products a user has been interested in on a website in order to remind the user of these products on other websites, e.B. in advertisements.
- Tracking: "Tracking" is when the behavior of users can be tracked across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling) with regard to the online offers used. This information can then be used, for example, .B to show users advertisements that are likely to match their interests.
- Person in charge: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- Processing: "Processing" means any operation or set of operations performed with or without the aid of automated procedures in connection with personal data. The term goes far and covers practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.